Case Study · Start-Up Venue

Brackengarth

A catering company with 15 acres and three teepees, launched as a wedding venue in its own right. First booking in two weeks.

£9,000First booking
£97Ad spend
£0.95Cost per lead
2 wksTo first booking
01The Challenge

Brackengarth had 15 acres, three teepees with capacity for 150, and a newly renovated five-bedroom country house in Northern Ireland. What it did not have was a brand of its own.

  • No venue website, CRM or separate social media presence
  • Everything ran through the catering company's Facebook page
  • The next season's calendar was nearly empty
  • The problem was lead generation, not closing: viewings already converted at around 80%
02The Approach

We separated the venue from the catering brand and gave it the systems to capture and convert leads.

  • A brand identity built around a pine tree logo, with refined colours and fonts
  • Dedicated Instagram and Facebook pages, separate from the catering company
  • VenueFlow for centralised lead management and ad tracking
  • A wedding brochure showing the teepees, country house and transparent pricing
  • Automated email and WhatsApp nurture sequences
  • Conversion-focused ad campaigns with custom creative
03The Results

The first booking landed almost immediately.

  • First wedding booked within two weeks of launching the campaigns
  • A £9,000 wedding from just £97 of ad spend
  • £0.95 cost per lead
  • The enquiry came in on 7 March and was confirmed on 12 March, a five-day turnaround
Just to let you know, we've booked our first wedding from the leads!
Russell, Co-owner of Brackengarth
The takeaway

When a venue already converts viewings well, the fastest growth comes from fixing lead generation. Give it a brand and a system, and the bookings follow.

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