Calloose

01The Challenge

Calloose is a 15-acre holiday park in Cornwall that treated weddings as an afterthought. The goal was to turn it into a 50/50 business, but the marketing was not there.

Only eight weddings booked for the following year
No CRM, automated follow-up or viewing calendar
The brochure was freely available with no data capture
Enquiries handled manually by email, so leads were lost
No visibility on what marketing was working

02The Approach

We built the systems a wedding business needs, then drove qualified couples to them.

VenueFlow CRM for lead tracking for the first time
The brochure gated behind a form to capture contact details
A website viewing calendar to remove the email back and forth
Automated WhatsApp and email nurturing, with a first follow-up within minutes
Content managed through Metrical across Instagram and Facebook
Meta campaigns launched at Boxing Day to reach engaged couples
Guidance on structured pricing packages alongside DIY options

03The Results

The holiday park quickly became a genuine wedding destination.

Bookings grew from 8 to more than 20 weddings
£702 of ad spend drove 7 direct viewings, around £100 per viewing
£1.93 cost per lead, against an internal target of £2.50
Hundreds of leads captured in VenueFlow
6 viewings booked in a single weekend during peak engagement season

First one booked. Still waiting for another to send the deposit too. Had a promising viewing yesterday that I'm confident in too. Yes, all through VenueFlow.

Jamie, Calloose

The takeaway

A hybrid venue can become a destination when weddings get their own systems, content and ad strategy, rather than sharing the main business's.

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