Case Study · Heritage Venue

Craig y Nos Castle

A historic castle with a stunning setting but inconsistent bookings. A full brand and systems overhaul turned it into a predictable, high-return wedding business.

£98,986Revenue from ads
£7,000Ad spend
1,414%Return on ad spend
2 yrsPartnership
01The Challenge

Despite its historic charm and dramatic castle setting in Wales, Craig y Nos struggled to turn its reputation into consistent bookings.

  • No consistent brand identity across the website and social media
  • Outdated graphics that did not reflect the venue's character
  • No CRM, with conversions tracked manually in spreadsheets
  • Manual viewing bookings that led to missed opportunities
02The Approach

We rebuilt the foundations first, then layered paid advertising on top once the brand and systems could support it.

  • A full brand identity refresh with cohesive colours, fonts and graphics
  • Website and social media optimisation
  • VenueFlow set up for automated viewing calendars, brochure forms and a CRM
  • Targeted paid advertising campaigns
03The Results

Over a two-year partnership, the venue moved from guesswork to a measurable, repeatable growth engine.

  • £98,986.10 in wedding revenue generated from £7,000 of ad spend
  • A 1,414% return on ad spend
  • Two years of consistent, tracked growth
Excellent all-round service from The Wedding Marketers. Personal service with great attention to detail.
Craig y Nos Castle
The takeaway

Brand and systems first, advertising second. With the foundations in place, every pound of ad spend could be tracked to a return.

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