The Garden Tipi

01The Challenge

Oak was running a garden centre, with a beautiful tipi that occasionally hosted a wedding when someone happened to find it. The opportunity was obvious. The marketing infrastructure was not.

No proper brand identity beyond a basic logo
No wedding brochure or pricing strategy
No CRM, no follow-up and no clear sales process
Limited time to focus on growth alongside the garden centre

02The Approach

We treated the venue like our own. Brand first, infrastructure before ads, and one channel switched on at a time.

Wedding packages crafted, including a twilight option for off-peak demand
A professional brochure designed to justify the price
A VenueFlow portal with a mobile app for Oak's small team
Instagram and Facebook refreshed with on-brand content and a clean Linktree
Email and SMS nurture flows added for every new enquiry
Hitched and Google Business Profile listings optimised
Targeted Meta ads launched with creative shot at the venue

03The Results

Within the first cycle of campaigns, Oak had more viewings booked than in any previous year, and nothing slipped through the cracks.

£21,800 in directly attributable wedding revenue from £2,700 in ad spend
More than 1,200 leads entering the new pipeline
An additional £30,000+ in bookings from organic and referral channels
A steady stream of viewings continuing month after month

Oh yeah, 100%. I've never had this many viewings.

Oak, The Garden Tipi

The takeaway

A great venue is not enough. Couples need a clear path from curious browse to booked tour. Build the infrastructure first, then turn the taps on.

Find out in 60 seconds.