Case Study · Established Venue

Lancashire's Top Wedding Venue

A much-loved Lancashire venue running on instinct, given the tracking and strategy to turn guesswork into growth.

£36,990Revenue in 15 weeks
£2,398Ad spend
19Venue tours
3Weddings booked
01The Challenge

Before working with us, Steph and her team had no clear marketing strategy: no CRM, no lead tracking, and an inconsistent social media presence.

  • No CRM and no way to track leads or revenue sources
  • Uncertainty about what was actually driving bookings
  • Ad spend running without measurement
  • Wedding coordinators managing social media with no consistent strategy
02The Approach

We put a system and a consistent strategy in place over 15 weeks.

  • VenueFlow CRM implemented for lead and conversion tracking
  • Social media management taken over for a consistent brand voice
  • Online booking enabled for venue viewings
  • Lead tracking and conversion management established
03The Results

With tracking in place, the team could finally see what was working.

  • £36,990 in revenue within 15 weeks
  • £2,398 of ad spend over the period
  • 19 venue tours driven by the campaigns
  • 3 weddings booked
I would absolutely recommend The Wedding Marketers to other venues, and I actually already have!
Steph, Owner
The takeaway

An established venue does not need reinventing. It needs measurement. Once Steph could see her numbers, every decision got easier.

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