The Manor at Sway

01The Challenge

The Manor at Sway had everything a couple could want: an exclusive-hire Edwardian manor house in the New Forest, award-winning interiors by one of the UK's top 100 designers, and intimate celebrations for up to 60 guests. What it lacked was a reliable way to reach the right couples.

As an independently run hotel in a competitive Hampshire market, no CRM and no lead tracking
No structured digital marketing strategy
Weddings ranged from £2,500 to £15,000, averaging £9,000
The ideal couples, typically aged 30 to 60, were not finding the venue consistently
Its strongest asset, exclusive hire of a designer manor, was getting lost in a crowded market

02The Approach

We put a CRM at the centre, then built focused campaigns around what the venue genuinely does well.

VenueFlow implemented to capture every lead and automate follow-up
Every stage tracked, from enquiry to viewing to booking
Targeted ad campaigns built around exclusive hire, designer interiors and a setting that is hard to find in Hampshire
Campaigns focused on couples who would value and invest in the venue, rather than chasing volume

03The Results

The results came quickly, and cheaply.

24 qualified leads generated in the first tracking period
£1.50 cost per lead, well below the premium wedding market average
Just £5.00 of daily ad spend, with immediate, measurable returns
1 viewing booked directly from the funnel, plus 1 direct enquiry on top

The takeaway

For a boutique venue with a genuinely exceptional product, the shift from guesswork to a tracked system did not take long to pay off, even on £5 a day.

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