Samlesbury Hall

01The Challenge

Samlesbury Hall is a historic house and registered charity in Lancashire, but its wedding bookings had fallen from a peak of 80 a year to 45, with only 26 projected for the following year.

Only around one new booking per month
Leads managed in a basic spreadsheet with a single automated email
Inconsistent social media with no conversion strategy
Facebook ads running with no call to action or conversion tracking
Manual calendar management that risked double bookings
No visibility into lead sources or conversion rates

02The Approach

We replaced the manual setup with a tracked system, and timed a focused ad push for engagement season.

VenueFlow CRM introduced in place of the spreadsheet
A brochure funnel with WhatsApp and email nurturing sequences
Google Calendar synced with VenueFlow for viewing availability
A dedicated weddings Instagram with a monthly content plan
Conversion-focused Meta campaigns launched for engagement season
Hitched, Bridebook, phone and website leads all fed into VenueFlow

03The Results

Within 12 weeks the hall had clear visibility and a full pipeline for the first time.

£111,000 in revenue across all channels within 12 weeks
£44,000 generated directly from Meta ad campaigns
£2.09 cost per lead, with cost per viewing around £100
More than 300 contacts established in VenueFlow

Brilliant, I'm dead impressed. The viewings are coming in, and a lot of them have come through Venue Flow. We wouldn't have them without the system. We've never been able to really see as clearly where people are coming from before.

Lauren, Hall Director

The takeaway

A strong heritage venue still needs modern infrastructure. Once every lead was captured and tracked, the bookings followed.

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