Brackengarth
A brand new Northern Irish venue that went from one wedding booked for 2027 to a full 2027 diary, and £103,000 generated on venue hire alone. Russell Price walked us through the numbers on camera.
- 1 to full
- 2027 diary, from one wedding booked in January
- £103,000
- Generated on venue hire alone, catering on top
- £0.95
- Cost per lead
- 2 wks
- To their first £9,000 booking
01The Challenge
Brackengarth had 15 acres, three teepees with capacity for 150, and a newly renovated five-bedroom country house in Northern Ireland. What it did not have was a brand of its own.
- No venue website, CRM or separate social media presence
- Everything ran through the catering company's Facebook page
- The next season's calendar was nearly empty
- The problem was lead generation, not closing: viewings already converted at around 80%
02The Approach
We separated the venue from the catering brand and gave it the systems to capture and convert leads.
- A brand identity built around a pine tree logo, with refined colours and fonts
- Dedicated Instagram and Facebook pages, separate from the catering company
- VenueFlow for centralised lead management and ad tracking
- A wedding brochure showing the teepees, country house and transparent pricing
- Automated email and WhatsApp nurture sequences
- Conversion-focused ad campaigns with custom creative
03The Results
The first booking landed inside a fortnight. What happened over the following months is the part Russell wanted to put on record himself.
- A £9,000 wedding booked within two weeks of launch, from £97 of ad spend
- Leads arriving at 95p each
- On 1 January they had one wedding booked for 2027. By the time we spoke, 2027 was fully booked
- £103,000 generated, and that figure is venue hire only: Brackengarth bills catering separately, which roughly doubles it
- 2028 on course to be fully booked by the end of the year
Back on January 1st when I originally spoke to you guys, we had one wedding booked for 2027. We are now fully booked, and I am expecting by the end of this year 2028 to be fully booked. That is just unheard of.
A venue with no bookings does not have a marketing problem, it has a standing-start problem. Get the first booking on the board quickly, then let a full pipeline and fast follow-up do the compounding. Fifteen months later the constraint is the calendar, not the enquiries.
Two more clips from Brackengarth.
Russell on the results, and the venue as it looks on a wedding day.
Find out in 60 seconds.
If your venue is in a similar spot, our qualifier will tell you whether we are a good fit before you waste anyone's time.