Wedding Venue Case Study · Hybrid Venue
Calloose
A Cornish holiday park with just eight weddings booked, turned into a destination with more than twenty in a single year.
- 8 → 20+
- Weddings booked
- £1.93
- Cost per lead
- 7
- Viewings from £702
- 100s
- Leads captured
01The Challenge
Calloose is a 15-acre holiday park in Cornwall that treated weddings as an afterthought. The goal was to turn it into a 50/50 business, but the marketing was not there.
- Only eight weddings booked for the following year
- No CRM, automated follow-up or viewing calendar
- The brochure was freely available with no data capture
- Enquiries handled manually by email, so leads were lost
- No visibility on what marketing was working
02The Approach
We built the systems a wedding business needs, then drove qualified couples to them.
- VenueFlow CRM for lead tracking for the first time
- The brochure gated behind a form to capture contact details
- A website viewing calendar to remove the email back and forth
- Automated WhatsApp and email nurturing, with a first follow-up within minutes
- Content managed through Metrical across Instagram and Facebook
- Meta campaigns launched at Boxing Day to reach engaged couples
- Guidance on structured pricing packages alongside DIY options
03The Results
The holiday park quickly became a genuine wedding destination.
- Bookings grew from 8 to more than 20 weddings
- £702 of ad spend drove 7 direct viewings, around £100 per viewing
- £1.93 cost per lead, against an internal target of £2.50
- Hundreds of leads captured in VenueFlow
- 6 viewings booked in a single weekend during peak engagement season
First one booked. Still waiting for another to send the deposit too. Had a promising viewing yesterday that I'm confident in too. Yes, all through VenueFlow.
The takeaway
A hybrid venue can become a destination when weddings get their own systems, content and ad strategy, rather than sharing the main business's.
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