Craig y Nos Castle
A historic castle with a stunning setting but inconsistent bookings. A full brand and systems overhaul turned it into a predictable, high-return wedding business.
- £98,986
- Revenue from ads
- £7,000
- Ad spend
- 1,414%
- Return on ad spend
- 2 yrs
- Partnership
01The Challenge
Despite its historic charm and dramatic castle setting in Wales, Craig y Nos struggled to turn its reputation into consistent bookings.
- No consistent brand identity across the website and social media
- Outdated graphics that did not reflect the venue's character
- No CRM, with conversions tracked manually in spreadsheets
- Manual viewing bookings that led to missed opportunities
02The Approach
We rebuilt the foundations first, then layered paid advertising on top once the brand and systems could support it.
- A full brand identity refresh with cohesive colours, fonts and graphics
- Website and social media optimisation
- VenueFlow set up for automated viewing calendars, brochure forms and a CRM
- Targeted paid advertising campaigns
03The Results
Over a two-year partnership, the venue moved from guesswork to a measurable, repeatable growth engine.
- £98,986.10 in wedding revenue generated from £7,000 of ad spend
- A 1,414% return on ad spend
- Two years of consistent, tracked growth
There have been challenges along the way, but the cohesion, collaboration and professionalism shown throughout has been genuinely impressive.
Brand and systems first, advertising second. With the foundations in place, every pound of ad spend could be tracked to a return.
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