The Garden Tipi
A garden centre with a tipi out the back, now a sold-out wedding venue with hundreds of qualified leads in the pipeline.
- £21.8K
- Revenue from ads
- £2.7K
- Ad spend
- 1,200+
- Leads generated
- £30K+
- Bonus bookings
01The Challenge
Oak was running a garden centre, with a beautiful tipi that occasionally hosted a wedding when someone happened to find it. The opportunity was obvious. The marketing infrastructure was not.
- No proper brand identity beyond a basic logo
- No wedding brochure or pricing strategy
- No CRM, no follow-up and no clear sales process
- Limited time to focus on growth alongside the garden centre
02The Approach
We treated the venue like our own. Brand first, infrastructure before ads, and one channel switched on at a time.
- Wedding packages crafted, including a twilight option for off-peak demand
- A professional brochure designed to justify the price
- A VenueFlow portal with a mobile app for Oak's small team
- Instagram and Facebook refreshed with on-brand content and a clean Linktree
- Email and SMS nurture flows added for every new enquiry
- Hitched and Google Business Profile listings optimised
- Targeted Meta ads launched with creative shot at the venue
03The Results
Within the first cycle of campaigns, Oak had more viewings booked than in any previous year, and nothing slipped through the cracks.
- £21,800 in directly attributable wedding revenue from £2,700 in ad spend
- More than 1,200 leads entering the new pipeline
- An additional £30,000+ in bookings from organic and referral channels
- A steady stream of viewings continuing month after month
Oh yeah, 100%. I've never had this many viewings.
A great venue is not enough. Couples need a clear path from curious browse to booked tour. Build the infrastructure first, then turn the taps on.
More from The Garden Tipi.
Oak on the systems behind the bookings, and the packages that changed.
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