The Manor at Sway
An exclusive-hire Edwardian manor in the New Forest, moved from manual bookings to a digital pipeline at a £1.50 cost per lead.
- £1.50
- Cost per lead
- 24
- Qualified leads
- £5/day
- Ad spend
- 60
- Max guests
01The Challenge
The Manor at Sway had everything a couple could want: an exclusive-hire Edwardian manor house in the New Forest, award-winning interiors by one of the UK's top 100 designers, and intimate celebrations for up to 60 guests. What it lacked was a reliable way to reach the right couples.
- As an independently run hotel in a competitive Hampshire market, no CRM and no lead tracking
- No structured digital marketing strategy
- Weddings ranged from £2,500 to £15,000, averaging £9,000
- The ideal couples, typically aged 30 to 60, were not finding the venue consistently
- Its strongest asset, exclusive hire of a designer manor, was getting lost in a crowded market
02The Approach
We put a CRM at the centre, then built focused campaigns around what the venue genuinely does well.
- VenueFlow implemented to capture every lead and automate follow-up
- Every stage tracked, from enquiry to viewing to booking
- Targeted ad campaigns built around exclusive hire, designer interiors and a setting that is hard to find in Hampshire
- Campaigns focused on couples who would value and invest in the venue, rather than chasing volume
03The Results
The results came quickly, and cheaply.
- 24 qualified leads generated in the first tracking period
- £1.50 cost per lead, well below the premium wedding market average
- Just £5.00 of daily ad spend, with immediate, measurable returns
- 1 viewing booked directly from the funnel, plus 1 direct enquiry on top
For a boutique venue with a genuinely exceptional product, the shift from guesswork to a tracked system did not take long to pay off, even on £5 a day.
Find out in 60 seconds.
If your venue is in a similar spot, our qualifier will tell you whether we are a good fit before you waste anyone's time.