Trailfinders
Four months after launch, Trailfinders sat down with Kai on a review call, pulled up the ad spend against the wedding revenue, and worked out the return together: 75 times every pound in. This is what got them there.
- 75x
- Return on ad spend, measured together on the review call
- 4 months
- From launch to that number
- 1 system
- “That one-stop shop for capturing the clients”
- 0
- Emails pinged back and forth to book couples in
01The Challenge
A striking West London sports club with a wedding space that almost nobody local realised existed.
- Little local awareness: couples nearby had heard of the space without knowing what it was
- A wedding brochure that had not been updated in years
- Enquiries handled by email back-and-forth, with nothing holding the thread
- Their first serious investment in marketing or growth specialists
02The Approach
Presence first, then pipeline. Show the area what the venue actually looks like inside, then make enquiring effortless.
- A content plan that put real weddings at the venue in front of the local area
- A new landing page built to convert the attention the content created
- The wedding brochure rebuilt to match the standard of the venue
- VenueFlow set up as the single place couples are captured, replied to and booked in
- WhatsApp added so couples and the club could talk where couples actually talk
- Targeted Meta ads to drive brochure downloads and viewings
03The Results
On the review call, Kai and the Trailfinders team put the ad spend against the wedding revenue it produced and worked the return out live: 75 times every pound in.
- 75x return on ad spend, calculated together on camera from spend versus booked wedding revenue
- Local couples now recognise the venue: the content closed the awareness gap the club started with
- Viewings and bookings up since launch, captured and confirmed in one system instead of email threads
- The team’s verdict on the process: fast, responsive, and quicker than they usually move
Everything’s super positive. The WhatsApp is really useful. VenueFlow is very straightforward. It’s kind of that one-stop shop for capturing the clients, booking people in, so that we are not having to ping emails back and forth.
An unknown venue is not a marketing problem, it is an awareness problem and then a systems problem, in that order. Show the local area real weddings, then make sure not one of the couples who respond gets lost in an inbox.
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